Simplified StartupDirect to the decision-maker
No algorithms, no ad platforms, no gatekeepers. Straight into the inbox of the person who can say yes.
Cold email that landsin the inbox.
End-to-end cold email programs, domain setup, inbox warm-up, list building, personalized copy, sequence management, and reply handling. Built on deliverability, priced transparently, month-to-month with no lock-in, and qualified replies you can actually close.
Full deliverability stack included Transparent published pricing Month-to-month You own the domains, lists & replies
Why cold email still works
The highest-ROI outbound channel, when done right.
Cold email got a bad reputation because most people do it badly. With the right infrastructure, targeting, and personalization, it's still the best outbound channel for B2B, agencies, and service businesses.
Cheapest cost-per-meeting
Compared to paid ads or SDR salaries, cold email books qualified meetings at a fraction of the cost.
Scales without hiring
One well-run system can outperform 3–4 SDRs at 20% of the cost, no headcount, no ramp.
Predictable pipeline math
X sent → Y replies → Z meetings. Once dialed in, you know exactly what more spend produces.
Works while you sleep
Sequences run automatically, replies land in your inbox. You focus on closing, not chasing.
Infrastructure decides everything
Cold email in 2026 lives or dies on setup. Get it right and it works; skip it and every campaign is dead on arrival.
The numbers that matter
Three benchmarks to know before you start.
What average looks like, what great looks like, and the one timeline you can't rush.
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Industry avg replyThe average B2B cold email reply rate across all industries in 2026.
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Top-decile replyWhat well-run campaigns with strong infrastructure achieve.
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Domain warm-upThe minimum time to warm a new sending domain before scaling volume.
Our target: get every client into the top decile, which requires doing the work most agencies skip.
Why most campaigns fail
Cold email doesn’t stop working, it stops landing.
Most campaigns just stop reaching the inbox. Here's how the two paths look, we run every campaign the “done right” way.
Cold email done wrong
- Sending from your primary company domain (kills reputation)
- One inbox, one domain, no scale
- Skipped warm-up, straight into cold sends
- No SPF / DKIM / DMARC setup
- Bought a random list from a “lead vendor”
- Templated, generic copy sent to everyone
- No reply management, hot leads go cold
- 80%+ of emails land in spam within 2 weeks
Cold email done right
- Secondary domains, isolated from primary reputation
- Multiple domains + inboxes for scale (10–20+)
- 3-week warm-up before every campaign
- SPF, DKIM, DMARC set up on every domain
- Custom-built prospect list, verified line-by-line
- Personalized copy per persona / industry
- Reply management + real-time hot-lead alerts
- Sustained inbox placement over 3–6–12 months
Every campaign we run follows the “done right” column. Every step, because inbox placement is the whole game.
What's included
The whole program, run by one team.
Infrastructure, targeting, messaging, sequences, replies, seven parts, nothing handed off. Pick one to see what's inside.
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Cold Email Audit & Strategy
Every engagement starts here, goals, ICP, offer, and a plan to hit real reply targets.
What’s inside
ICP definition and refinement
Offer and messaging audit
Existing infrastructure & domain review
Volume + reply-rate targets by month
90-day roadmap in plain language
Our infrastructure stack
The technical foundation, managed for you.
Everything below is set up and run for you, no DIY, no separate vendor bills. You own it all at the end.
Sending domains
Secondary domains isolated from your primary company reputation.
NamecheapCloudflareGoDaddy
Inbox providers
Verified Google Workspace or Microsoft 365 inboxes on your sending domains.
Google WorkspaceMicrosoft 365
DNS authentication
SPF, DKIM, and DMARC records to prove you're legitimate.
Manual DNS setupMonitored monthly
Warm-up
3-week automated warm-up before every campaign or new inbox.
Instantly Warm-upLemwarmSmartlead
Sending platform
Sequence automation, tracking, and inbox rotation.
InstantlySmartleadApolloLemlist
List building
ICP-matched prospect data, verified and enriched.
ApolloLinkedIn Sales NavZoomInfoClay
Deliverability monitoring
Weekly reputation, blacklist, and bounce checks.
Google PostmasterMXToolboxGlockApps
Reply management
Real-time reply classification and hot-lead routing.
Native inboxesZapierYour CRM
You own everything at the end, domains, inboxes, lists, and sequences, if you ever want to bring it in-house.
Who this is for
Biggest return if you’re…
A B2B services business, agency, consultant, freelancer, staffing, booking meetings with target accounts.
A SaaS or software company driving demos of your product to specific job titles at specific companies.
A recruiting or staffing firm reaching hiring managers or candidates for open roles.
A high-ticket coach or consultant with a defined offer and a clear target buyer.
A startup validating a market that needs conversations with real buyers to sharpen the product.
A team with a strong offer but no engine, sending manually, on a burned domain, or “doing it in-house” with poor results.
How it works
A 4-week ramp to first meetings, then steady flow.
Every step ends with a clear deliverable and your sign-off before we move on.
Audit & setup
ICP and offer audit. Domains registered, inboxes provisioned, SPF/DKIM/DMARC set up. Warm-up begins.
List build + copy
Custom prospect list built and verified. Sequence copy written and approved. Warm-up continues.
Launch (soft)
First campaign at controlled volume. Deliverability monitored daily. First replies handled.
Ramp
Volume scaled on deliverability signals. A/B tests kick in. Winning sequences expanded.
Optimize & scale
Weekly A/B tests, monthly deliverability audits, quarterly reviews. Volume grows as reputation compounds.
Pricing
One clear price, published up front.
No “custom quote after a discovery call,” no pay-per-lead traps, no long lock-ins.
Starter Cold Email
Small businesses or first-time outbound: 2 domains, 4 inboxes, 500 prospects/month.
Published /mo
Growth Cold Email
Established B2B: 5 domains, 10 inboxes, 2,000 prospects/month, weekly A/B testing.
Published /mo
Scale Cold Email
High-volume outbound: 10+ domains, 20+ inboxes, 5,000+ prospects/month, multi-persona campaigns.
Published /mo
Cold Email Audit
Deep audit of your existing program, deliverability, copy, list, sequences, no commitment.
Published
Retainers are month-to-month. Domain and inbox costs are separate (typically $50–$150/mo depending on scale), passed through at cost. First month may include a one-time setup fee for infrastructure. Every rate is on the pricing page.
Common questions
Asked before every program.
First meetings usually book in weeks 4–6 (after warm-up + first campaign). Steady monthly flow starts in month 2. Compounding results, better reply rates as sequences optimize, kick in from month 3 onward.
Depends on ICP, offer, and volume. Rough benchmark: 2,000 prospects/month at a 3–5% reply rate + 30% meeting conversion = 20–30 booked meetings. Better ICPs and offers can double this.
Not if it's done right. We use secondary sending domains, never your primary company domain, so your main reputation is protected. If a secondary domain ever burns out, we rotate it with no impact on your business.
Never. Bought lists are the fastest way to get spam-flagged and destroy your infrastructure. We build every list custom, from verified sources (Apollo, LinkedIn Sales Nav, ZoomInfo, Clay), and verify every contact before sending.
In the US, yes, under CAN-SPAM. In the EU, GDPR has strict rules. We follow the legal requirements for every region we send to, clear identification, opt-out language, opt-outs honored immediately, no deception.
That's the deliverability layer we handle constantly. If placement drops, we adjust: rotate inboxes, refresh warm-up, tighten copy, or swap domains. It's baked into the service, not a separate fee.
Yes, 100%. Every domain is registered under your name and paid on your card (at cost). Every list is delivered to you monthly. If you leave, you keep the entire infrastructure.
Yes, we work with Instantly, Smartlead, Apollo, Lemlist, and most modern cold email platforms. Already have a subscription? We plug into it. If not, we'll recommend one.
Start with our audit. Most programs we review have preventable issues, no warm-up, weak SPF/DKIM, terrible copy, bought lists. The fix list alone usually justifies the audit fee.
Yes, as a separate service. Many clients bundle both, email + LinkedIn together outperforms either channel alone, especially for high-ticket B2B.
Cold Email Outreach
Ready for cold email that actually books meetings?
Book a free cold email audit. We'll look at your current setup (or start fresh), review your ICP and offer, and come back with a clear plan and price, usually within 48 hours. No obligation, no jargon, no minimum commitment.