Simplified StartupPay only when watched
Skippable ads cost nothing if the viewer skips before 30 seconds.
YouTube Ads that getwatched, not skipped.
Managed YouTube advertising for e-commerce, B2B SaaS, coaches, and local businesses. We build the video ads, run the campaigns across YouTube and Shorts, and turn 2.7 billion monthly viewers into your customer list, with flat monthly fees and full campaign ownership.
Flat monthly fee (no % of spend) Video creative included You own the ad account Month-to-month
Why YouTube Ads are different
2.7 billion viewers, already looking for something.
Unlike social platforms, people show up on YouTube with intent. Combined with video’s emotional pull, that makes it one of the highest-converting paid channels when the creative is right.
Feeds every Google campaign
Video views become retargeting audiences across Search, Display, and Gmail, 30× cheaper than cold clicks.
Shorts is exploding
Shorts ads reach 2B+ monthly users at roughly half the CPM of feed ads.
Emotional pull of video
Video shows, not tells: the fastest way to build trust with a cold audience.
Top of a funnel that compounds
YouTube isn’t just video. It’s the top of a funnel that feeds every other Google campaign you run.
Improves your overall ROAS
Most clients see their Google Ads ROAS improve within 60 days once YouTube feeds the funnel.
YouTube ad formats we run
Six formats, each solves a different problem.
We recommend the right mix for your goal, whether that’s awareness, direct response, or retargeting warm audiences.
Format
Length
Best for
2026 note
Skippable In-Stream
12s–3min
Direct response + awareness (pay only if watched >30s)
Workhorse: start every account here
Non-Skippable
15s max
Brand recall, launches, event promotion
Higher CPM but 100% view-through
Bumper Ads
6s max
Frequency + reinforcement
Cheap CPM, perfect for retargeting
In-Feed Video
Any
Discovery-style intent (search + related)
High-intent viewers, better for consideration
Shorts Ads2026 growth
Up to 60s
Younger audience + mobile-first
⚡ Lower CPMs, huge reach
Masthead
Homepage
Massive launch moments only
Enterprise budget only ($100K+/day)
Most clients start with Skippable In-Stream + Bumper for retargeting, then add Shorts once the account is producing.
What we don’t do
The YouTube Ads industry is full of shortcuts.
We don’t take any of them.
Charge % of ad spend
Flat monthly fee: we win when your campaigns win, not when your budget balloons.
Bad creative, blame the algorithm
90% of YouTube success is the video. We build creative that hooks in the first 5 seconds.
Optimize for views
Views are vanity. We optimize for conversions, cost per acquisition, and ROAS.
Lock you into long contracts
Month-to-month. Cancel anytime.
Hide behind dashboards
Weekly Loom walkthroughs and monthly reports in plain language.
Keep your ad account
The Google Ads account is in your name from day one. Leave and everything stays with you.
Flat fee, creative that converts, and reporting tied to ROAS, not views.
What’s included
End-to-end YouTube Ads management.
Everything a working video campaign needs: six parts, one team. Pick one to see inside.
Strategy & Setup
A full audit, ICP discovery, and a plan mapped to real KPIs, with tracking done right.
What’s inside
Full audit of your existing account (if any)
ICP + offer discovery
Google Ads account structure build
Conversion tracking connected
Server-side attribution setup
90-day roadmap mapped to KPIs
Who YouTube Ads is built for
Best with a visual product and a funnel to catch warm views.
Here’s where it fits, and where we’ll honestly point you to another channel.
Where it works
- E-commerce brands with strong visual products: fashion, home, beauty, health, gadgets.
- B2B SaaS with demo-worthy products where showing the interface converts faster than describing it.
- Coaches, course creators & info-product sellers: YouTube is where their audience lives.
- Local service businesses with a strong founder or team story to tell.
- D2C brands scaling past Meta that need a second big channel without Facebook fatigue.
Where it doesn’t
- Highly technical or complex-B2B enterprise: LinkedIn Ads usually works better.
- ACV under $50 with a long sales cycle, the math rarely holds up.
- For those cases, Google Search Ads is usually the better first channel.
How it works
A 30-day launch, then steady weekly optimization.
Every step ends with a clear deliverable and your sign-off.
Strategy & setup
Discovery, ICP mapping, account audit. Google Ads setup or takeover. Conversion tracking installed. 90-day roadmap in plain language.
Creative production
Video ads scripted, filmed or edited, and finalized. Multiple variations for A/B testing. Hooks tested before launch.
Soft launch
First campaigns at controlled budget. Daily monitoring during ramp. Early data reviewed to catch tracking or targeting issues.
Optimize & scale
Underperformers paused, winners scaled. Retargeting audiences begin firing across the wider Google network. First monthly report.
Weekly cycles
Weekly A/B testing on creative & audiences, monthly reports tied to ROAS, quarterly deep dives + creative refresh.
Pricing
Flat monthly management fee. No % of spend.
Published up front. Ad spend paid directly to Google from your card, no markup, no hidden fees.
Starter YouTube Ads
Testing YouTube: one campaign type, Skippable + Bumper, creative from your assets. Ad spend ~$2K/mo.
Published /mo
Growth YouTube Ads
Most brands: multi-format, full retargeting across Google, fresh creative & A/B testing. Spend $5K–20K/mo.
Published /mo
Scale + Audit
High-volume & D2C: Shorts, cross-Google amplification, dedicated strategist. Or a one-off account audit.
Published
Retainers are month-to-month. Ad spend is paid directly to Google from your card, no spend markup, no hidden fees. Video editing from your assets is included; fresh video shoots are quoted separately as one-off production. Every fee is on the pricing page.
Common questions
Asked before every audit.
Two costs: ad spend + management. Minimum useful spend is ~$2K/mo; most brands land in $5K–20K/mo. Management is a flat monthly fee, never a percentage. Exact number shared on the strategy call.
Yes, included in every package. We work with your footage, product shots, or brand assets. Need fresh video shot? We quote that separately as a one-off production.
Meta is scroll-first and interruption-based; YouTube is intent-first. YouTube typically has lower CPMs and better retargeting reach across Google. Best answer: run both.
Common, and we handle it. We edit around product photos, use AI video tools (Runway, Descript), or quote a fresh shoot. Most brands then reuse the clips on Meta, TikTok, and their site.
Yes, 100%: the Google Ads account is in your name, billing on your card, history stays with you. If you leave, we hand back everything cleanly.
Views and data from week one; meaningful CPA/ROAS signal in 2–4 weeks as the algorithm learns. Retargeting lifts overall Google ROAS usually within 60 days.
YouTube Ads Services
Book a free YouTube Ads audit, no obligation.
We’ll review your current account (or your goals if starting fresh), share honest feedback in plain language, and give you a clear 90-day plan with pricing, usually within 48 hours. If we’re not the right fit, we’ll tell you.