Simplified StartupPricing Audit
Review of current prices, discounts, and margins.
Set prices on the value youdeliver, not guesswork.
Pricing research, models, and packaging for startups and growing businesses, launching a new offer or rethinking what you charge.
Value-based, not guesswork Customer willingness-to-pay research Model, tiers & discount rules Rollout plan included
Why pricing deserves attention
Small changes to price often matter more than big changes to volume.
Research on large companies shows price is one of the strongest levers on profit, in both directions.
~0%
Profit from a 1% price riseTypical increase in operating profit from a 1% price rise when volume stays stable. McKinsey, S&P 1500 avg
0×+
Stronger than volumeThat impact is more than three times greater than a 1% increase in sales volume. McKinsey
0.7%
To offset a 5% cutVolume increase needed just to make up the profit lost from a 5% price cut. McKinsey
Results vary by industry and business model. But the direction is consistent: pricing deserves a strategy, not a guess.
Services we provide
Choose one area, or combine them into a full pricing project.
Willingness-to-Pay Research
Customer interviews and surveys on value and budget.
Competitor Price Review
How alternatives price, package, and position.
Pricing Model Selection
Choosing the model that fits your offer and buyers.
Packaging & Tier Design
Plans, bundles, and add-ons that guide buyers.
Discount & Approval Rules
Clear limits so discounts don’t erode margin.
Price Increase Planning
Timing, messaging, and rollout to existing customers.
Pricing Page Copy
Plan names, feature lists, and FAQ for your website.
Pricing models compared
There’s no single right model.
The best fit depends on how customers get value from what you sell.
Model
How it works
Often fits
Watch out for
Cost-plus
Cost plus a set markup.
Simple products, manufacturing.
Ignores what buyers will pay.
Competitor-based
Priced near alternatives.
Crowded, similar offers.
Can trigger price wars.
Value-based
Priced on the value delivered.
Clear, measurable outcomes.
Needs solid customer research.
Tiered (Good–Better–Best)
Several plans at rising levels.
Mixed customer sizes and needs.
Too many tiers confuse buyers.
Usage-based
Pay for what you use.
APIs, data, infrastructure.
Less predictable revenue.
Subscription
Recurring monthly or annual fee.
Ongoing services and software.
Must keep delivering value.
Freemium
Free plan with paid upgrades.
Products users can try alone.
Many users may never pay.
We recommend a model based on how your buyers actually get value, not what’s trendy.
Building Good–Better–Best tiers
Three well-designed tiers help buyers choose, without a long sales call.
Each tier has a clear job.
Entry
Entry point for smaller buyers.
- Core features only
- Lowers the barrier to start
- Easy upgrade path
The pick
The plan most buyers should pick.
- Most popular features
- Best value for the price
- Highlighted on the page
Premium
For buyers who want everything.
- Premium features and support
- Makes “Better” look reasonable
- Captures high-value buyers
Where revenue leaks
The price on your page isn’t always the price you collect.
Small concessions add up between list price and what lands in the bank.
List priceThe price you publish
100%
− DiscountsOne-off deals & negotiated cuts
−12%
− PromotionsSeasonal & first-month offers
−8%
− Free extrasAdd-ons & services given away
−6%
− Payment termsLate payments & early-pay incentives
−5%
= Realized priceWhat you actually keep
69%
Illustrative shape only. A pricing audit shows where your own revenue leaks.
What you receive
Research, a model, and a rollout plan, in plain language.
Pricing audit summary
Customer willingness-to-pay findings
Competitor pricing and packaging map
Recommended pricing model
Tier and package structure
Discount guidelines
Rollout and communication plan
Pricing page copy (if included)
Walkthrough session with your team
How it works
Review → research → design → roll out.
Timelines depend on scope and how many products or segments are included.
Review
Current prices, margins, discounts, and sales data.
Research
Customer interviews and competitor review.
Design
Model, tiers, and discount rules drafted.
Roll out
Rollout plan, messaging, and walkthrough.
Who this is for
If you’re guessing at price, or discounting to win, this is for you.
Founders launching a first product and unsure what to charge.
Businesses that haven’t changed prices in years while costs and value have grown.
Teams relying on heavy discounts to close deals.
Companies adding new plans or products that need a clear package structure.
Common questions
Asked before every pricing project.
It depends on scope: how many products, segments, and research steps are included. We share pricing on the call.
Some risk always exists. Research and a careful rollout plan help you understand that risk before making changes.
It helps. Past deals, discounts, and win/loss notes make the analysis more accurate, and we’re happy to sign an NDA.
No. Pricing outcomes depend on your market and execution. Our work gives you clearer evidence for your pricing decisions.
At least once a year, and whenever you launch a new offer, enter a new market, or see costs change.
Whichever fits how your buyers get value: we compare cost-plus, value-based, tiered, usage, subscription, and freemium, then recommend one with the reasoning behind it.
Pricing Strategy
Price with confidence.
Book a pricing call to talk through your offer, your buyers, and where your pricing could improve: we’ll look at what you sell and how you set prices today.