Simplified Startup01
Business Plan Writing
A clear written plan covering your market, offer, operations, team, and growth strategy.
OutputInvestor- or lender-ready plan document
A plan and model built onassumptions you can defend.
Clear plans and connected three-statement models for founders raising money, applying for loans, or planning their next stage of growth. Every number traces back to an assumption you can see and change.
Connected three-statement model Assumptions you can defend Conservative / base / growth Editable & yours to keep
What the research says about planning
Writing the plan down, and watching cash, matters.
Studies of founders and failed startups point to the same lesson.
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More likely to reach viabilityFounders who wrote a formal plan vs otherwise similar founders who didn’t. Greene & Hopp, HBR 2017
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More likely to plan when raisingFounders seeking outside funding were more likely to write a formal plan. Greene & Hopp, HBR 2017
6–12 mo
The planning sweet spotPlans written 6–12 months after deciding to start were linked to the best outcomes. Greene & Hopp
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Ran out of capitalShare of shut-down VC-backed startups (known reason) that ran out of capital. CB Insights, 2026
A plan doesn’t predict the future. It shows you which assumptions matter most, and what happens when they change.
Services we provide
Pick the pieces you need, or one complete package.
Each service produces a specific, editable output.
02
Three-Statement Financial Model
Connected profit & loss, balance sheet, and cash flow statements that update together.
OutputEditable model in Excel or Google Sheets
03
Revenue & Unit Economics Build
Bottom-up revenue built from pricing, customers, and conversion, with CAC, LTV, and margins.
OutputRevenue drivers and unit economics tab
04
Startup Budget & Cost Plan
Launch costs, operating expenses, and hiring plan mapped month by month.
OutputBudget and headcount schedule
05
Cash Flow Forecast & Runway
Monthly cash projections showing when cash gets tight and how long current funds last.
Output13-week and 36-month cash view
06
Scenario & Sensitivity Planning
Conservative, base, and growth cases so you can see how key changes affect results.
OutputScenario toggle and sensitivity tables
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SBA & Bank Loan Plans
Plans and projections structured around what lenders typically review, including debt service.
OutputLender-ready plan and loan summary
08
Plan Refresh & Model Updates
Existing plans or models reviewed, cleaned up, and updated with actual results.
OutputUpdated plan and actuals vs. forecast
How the financial model is built
Every number traces back to an assumption you can change.
Five connected layers: change one input and everything downstream updates.
Assumptions
- Pricing
- Growth rates
- Costs
- Hiring
Revenue Build
- Customers
- Conversion
- Churn
- Upsell
Costs & Team
- COGS
- Operating costs
- Salaries
- Tools
3 Statements
- P&L
- Balance sheet
- Cash flow
KPIs & Outputs
- Runway
- Break-even
- Margins
- Funding need
Change one assumption, like price or hiring date, and every statement and KPI updates automatically.
Three scenarios, one model
Plans rarely go exactly as written.
Building three scenarios shows how the business holds up if things move slower or faster than expected.
Conservative
If growth is slower than planned.
- Sales
- Slower ramp
- Costs
- Hiring delayed
- Shows
- Minimum cash needed
Base
Your most realistic plan.
- Sales
- Expected ramp
- Costs
- Planned hiring
- Shows
- Main budget and targets
Growth
If demand beats expectations.
- Sales
- Faster ramp
- Costs
- Earlier hiring
- Shows
- Capacity and cash to scale
What you receive
A plan, a connected model, and a walkthrough.
Written business plan (Word or Google Docs)
Executive summary for quick sharing
Connected three-statement financial model
Assumptions tab with every input in one place
Monthly projections yr 1–2, annual yr 3–5
Conservative, base, and growth scenarios
Cash runway and break-even analysis
Use of funds breakdown (if raising)
Model walkthrough call and how-to notes
How it works
Discover → assume → build → finalize.
Timelines depend on scope and how quickly financial information can be shared.
Discover
Kickoff call, review of existing numbers, and who the plan is for.
Assume
Agree on pricing, growth, cost, and hiring assumptions together.
Build
Model and written plan drafted and shared for your review.
Finalize
Revisions made, scenarios checked, and a walkthrough call held.
Who this is for
For anyone whose next decision rides on the numbers.
Founders raising pre-seed or seed who need a model that matches their pitch.
Small businesses applying for SBA or bank loans that need lender-ready projections.
Owners planning expansion, a new location, product line, or hire, who want to test the numbers first.
Teams with an outdated plan that no longer reflects how the business actually runs.
Common questions
Asked before every engagement.
It depends on scope: a financial model alone differs from a full written plan with scenarios and lender formatting. We share pricing on the planning call.
No. For new businesses we build from assumptions and market research. For existing businesses, past financials help us ground the forecast in real results.
Excel or Google Sheets, depending on your preference. The model is fully editable and yours to keep updating.
No. Funding and lending decisions depend on many factors. A clear plan and model make it easier for investors and lenders to understand your business.
Yes. Many clients return quarterly to compare actuals with the forecast and update assumptions.
Every figure traces to a visible assumption you can explain: no hard-coded numbers, no black boxes. When an investor asks “why 20% growth?”, you can point to the input and the logic.
Business Plan & Financial Model
Plan with numbers you understand.
Book a planning call to talk through your goals, your audience, and the questions your plan needs to answer, we’ll review your current numbers and outline what the model should include.