Simplified StartupReps close, not chase
Every meeting-booking hour is an hour not spent closing. Reclaim it and revenue moves.
Qualified meetings, bookedon your calendar.
End-to-end appointment setting for B2B teams. We research prospects, run multi-channel outreach, qualify every reply against your ICP, and book meetings straight onto your calendar. Flat monthly fee, defined qualification criteria, no per-meeting incentive games.
Qualification criteria defined up front Flat retainer (no per-meeting games) Multi-channel outreach Month-to-month
Why appointment setting exists
Your reps should close, not chase.
Most B2B teams don’t struggle because the product is weak. They struggle because sales spends 70% of every week prospecting instead of closing the deals prospecting produces.
Faster than hiring SDRs
An SDR costs $75K–$120K/yr and takes 3 months to ramp. Appointment setting produces meetings in weeks.
Predictable pipeline math
X meetings → Y opportunities → Z deals. Once dialed in, you know what more spend produces.
Fills the gap while you build
Even if you’ll hire SDRs later, appointment setting keeps pipeline moving now.
Works where cold outreach is hard
Complex products, senior buyers, regulated industries, the ones that need real qualification, not spray-and-pray.
Quality over volume
It’s not about the number of meetings, it’s about meetings your reps actually want on their calendar.
What makes a meeting actually qualified
Five criteria, agreed before we start.
The biggest failure in appointment setting is booking meetings that aren’t qualified. We define what “qualified” means for you with a 5-criterion framework, and only meetings that meet all five get booked.
B
Budget
Can they afford it? Qualified against price range or company revenue that supports your solution.
A
Authority
Decision-maker, or influences one? Job title + reporting structure verified.
N
Need
Do they have the pain you solve? Verified against buying signals or explicit stated need.
T
Timeline
Buying now, next quarter, or “someday”? A time-window filter is applied.
F
Fit
Match your ICP, industry, size, tech stack, geography? No wrong-fit meetings.
Every criterion is agreed with you before any campaign starts. Meetings that don’t meet all five don’t get booked, or if an edge case arises, it’s disclosed transparently.
Why we charge a flat fee
Three pricing models, one has aligned incentives.
The industry offers three ways to pay. Only one keeps the agency focused on quality instead of volume. The honest breakdown:
Pay-per-meeting
$200–$800 per meeting, you pay only for meetings booked.
Agency is incentivized to book anything that vaguely fits, volume over quality. You end up paying for junk meetings your reps hate.
% of closed deals
You pay a percentage of revenue closed.
Sounds fair, but agencies cherry-pick easy deals, ignore complex ones, and attribution disputes kill the relationship by month 3.
Our model
Flat monthly retainer
Fixed fee regardless of meeting count.
No misaligned incentive. We focus on quality because the contract renews on your success, not on booking volume.
Flat retainer, published price, plus a qualified-meetings target we hit together. Miss the target and we add work at no cost until we catch up.
What’s included
Research to booking, one team.
Everything an appointment-setting program needs, seven parts, nothing handed off. Pick one to see what’s inside.
ICP & Qualification Framework
The most important step, usually skipped, we define who counts as a qualified meeting before any outreach.
What’s inside
Ideal Customer Profile (industry, size, tech, geo, role)
BANT-F qualification criteria agreed & locked
Wrong-fit exclusion list
Meeting quality scoring model
Handoff process designed with your sales team
No-show reduction
Industry no-shows run 30–40%. Ours: under 15%.
A booked meeting that doesn’t show is worse than no meeting, it wastes a closer’s prepared hour. Here’s how we keep the seat filled.
<15%
Our no-show target
vs an industry average of 30–40%
Confirmation email immediately after booking
24-hour reminder email
2-hour reminder SMS (with consent)
One-click reschedule link
Weekly no-show audit + follow-up
Re-engagement flow for no-shows
How it works
Kickoff to booked meetings, then steady flow.
Every step ends with a clear deliverable and your sign-off before we move on.
ICP + qualification workshop
Define ICP, criteria, and handoff. Lock the “what counts as qualified” definition, a signed-off framework.
Infrastructure + list build
Sending domains & warm-up, custom prospect list built and verified, LinkedIn profiles optimized for outreach.
Soft launch
First campaign live at controlled volume. First qualified meetings usually book by day 25–35.
Ramp
Volume scaled on deliverability + reply quality. Multi-channel fully engaged. Meeting flow becomes predictable.
Optimize
Weekly reports and sales-team feedback drive refinement. Criteria tightened based on which meetings actually close.
Who this is for
The right fit if you’re…
A B2B services business with a closer or founder-led sales team spending too much time prospecting.
A SaaS or software company where demos are the primary revenue-generating event.
A consulting or agency selling high-ticket engagements to a defined ICP.
A staffing or recruiting firm booking meetings with hiring managers or decision-makers at target companies.
A team scaling faster than they can hire SDRs, needs qualified pipeline now, not in 6 months.
A business tired of “leads” that never convert, wants real qualified meetings, not database dumps.
Pricing
Flat monthly retainer, published up front.
No per-meeting fees, no long lock-in, no misaligned incentives.
Starter Appointments
Small B2B teams: 5–10 qualified meetings/month, single channel (email OR LinkedIn).
Published /mo
Growth Appointments
Established B2B: 15–25 qualified meetings/month, multi-channel (email + LinkedIn).
Published /mo
Scale Appointments
Larger teams & complex ICPs: 30+ qualified meetings/month, multi-channel + optional phone, multi-persona.
Published /mo
Appointment Setting Audit
Deep audit of your existing SDR / appointment-setting program, no commitment.
Published
Retainers are month-to-month. Infrastructure costs (domains, inboxes) passed through at cost, typically $50–$150/mo. First month includes a setup fee for the ICP workshop and infrastructure build. Every rate is on the pricing page.
Common questions
Asked before every engagement.
Depends on ICP, offer, and tier: Starter targets 5–10, Growth 15–25, Scale 30+ qualified meetings/month. We commit to a target, miss it and we add work until we catch up, no extra charge.
Using our BANT-F framework (Budget, Authority, Need, Timeline, Fit). Every criterion is locked with you before campaigns start; meetings that don’t meet all five don’t get booked (edge cases flagged transparently).
Because it creates the wrong incentive, per-meeting rewards volume, so agencies book anything vaguely qualifying and you pay for junk. Our flat retainer keeps us focused on quality, which is what makes the model renew.
First qualified meetings usually book in weeks 4–5 (after ICP workshop + infrastructure + first campaign). Predictable flow starts month 2; compounding from month 3.
Email + LinkedIn is standard in every package. Phone is optional at Scale for high-value accounts: US-based callers briefed on your criteria. Not every business needs it; we’ll advise.
Yes, 100%, domains registered to you, inboxes on your accounts, lists delivered monthly. If you leave, you keep everything, unusual in this industry.
That’s why the feedback loop matters. Each week your reps tell us what worked; we tighten qualification based on which meetings actually close. Quality improves month over month.
Industry average is 30–40%; our target is under 15%. Confirmation emails, 24-hour reminders, 2-hour SMS (with consent), one-click reschedule, and a re-engagement flow.
Yes: HubSpot, Salesforce, Pipedrive, GoHighLevel, Zoho, and more. Every booked meeting is logged with full context (prospect data, buying signals, prep notes) so reps walk in prepared.
Great as a complement, we handle top-of-funnel outreach and hand off qualified meetings; your SDRs focus on deeper qualification, demos, and account-specific outreach.
Appointment Setting
Fill your calendar with meetings that actually close.
Book a free strategy call. We’ll define your ICP, agree on qualification criteria, and come back with a clear plan and price, usually within 48 hours. No obligation, no jargon, no misaligned incentives.