SS-WEB-02 · PILLAR FILE · WEB STUDIO
A website that sells.
Designed from your brand and your buyer, built to convert, and shipped against a 14-point checklist you can read. You’re on the sample right now.
Named product · fixed scope
What a build includes — in writing.
One named product, one fixed scope, one price band set in your plan before work starts. No hourly meter, no drift.
Design
- Page designs from your brand — mobile-first, every screen size
- A written design system: type, color, spacing, components
- Conversion architecture: where every click is supposed to go
Copy
- Conversion copy written for your buyer, in your voice
- Search briefs baked in — pages built to be found
- Plain-language rule: if your customer wouldn’t say it, we don’t write it
Build
- Developed, tested, and shipped — fast on real phones, not just demos
- Analytics and form tracking wired and verified before launch
- Every page passes the 14-point checklist below
Handoff
- You own everything — domain, site, content, accounts
- Documentation a future developer will thank you for
- Optional monthly growth plan if you want us to keep driving
Scope is written down, both directions. Your plan lists what’s in and what’s out. If something new comes up mid-build, it gets scoped and priced in writing — never absorbed silently, never billed as a surprise.
Grid12 columns, 1240px max, 8-pt spacing. Toggle built with 40 lines of CSS.How a build runs
Three steps. No mysteries.
Map WEEK 1
Build DATED, IN WRITING
Grow AFTER LAUNCH
The quality bar, published
Fourteen checks per page. Here are six.
Every page we ship passes a written 14-point checklist — binary checks, no adjectives. This site holds itself to the same list. A sample:
Three cold readers can state who the page is for, what’s offered, and the next step — from the first screen, in five seconds.
Exactly one primary call-to-action per screen, and it names the value — never “Submit.”
Contrast passes accessibility AA, verified with a tool — not by eyeball.
Loads in under two seconds on a throttled phone. Craft that slows the page gets cut.
Works with animations off and with JavaScript off. Content is never held hostage.
Every claim, number, and image is real and sourced. No placeholder ships, ever.
The other eight cover structure, mobile, voice, and measurement. Ask on your call — we’ll send the whole list.
What it costs
Priced by scope band — set before work starts.
Builds are banded by scope — pages, features, integrations — and your band is set in your free growth plan, in writing, before any work begins. If you need a brand first, those prices are published too:
After launch, monthly growth plans start at $1,000/mo — every price is on the price list.
Case Study #0
This page is the portfolio.
Same product, same process, same checklist we’d run for you — documented from brief to launch, including the drafts that scored 3/5 before this one didn’t.
Read how this site was built- Product
- Web Presence Build — this very one
- Revisions
- Six documented passes, scores included
- Verified
- Rendered and tested at three screen sizes, motion off, scripts off
Fair questions
Asked by every smart buyer.
Q.1Will it look like a template?
No. The design system is built from your brand and your buyer — the process is productized, the design isn’t. That’s exactly why it’s both fast and yours: we don’t reinvent how to build a site each time, we reinvent what yours says and shows.
Q.2Who owns the site when it’s done?
You do — domain, code, content, and every account, in your name, per contract. If we part ways, you keep everything and the documentation to run it.
Q.3What happens after launch?
The site hands off clean, with measurement wired and docs written. If you want us to keep driving — content, search, campaigns — that’s a monthly growth plan, priced on the price list, month to month after the initial term.
END OF FILE · SS-WEB-02 · yours starts with a plan
Get your free growth plan.
A working session on your goals, then a written plan with the exact scope, price band, and schedule we’d recommend — free, and yours to keep whether or not you hire us.